Tuesday, October 5, 2010

Pure Michigan Logowear: Pure Expensiveness

Dear Pure Michigan folks,
Your new line of logo merchandise is super cool and long awaited, but tragically overpriced.

Further, with an award winning state tourism campaign floundering due to low funding, why is only 85%-90% of the proceeds going to the actual campaign?  Where's the rest of that cash going?

The organic tees and even the cammo hat are fabulous, but I just worry that in this economy and this market, your prices are off the charts for some.

Perhaps I am wrong and perhaps that 85%-90% will not be questioned by many.  However as a marketing consultant and family business owner living and working in one of the state's premier tourist areas, I don't find this announcement all that pure.  Hopefully I am wrong.

Visit the Pure Michigan online store at www.puremichiganstore.org.

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