To many, a blog seems like a daunting proposition, a terribly time consuming and threatening venture. Well to be honest, it is in fact all those things (sorry to scare you). The reality does exist that a blog requires your love, your attention, and your upkeep - similar to a fickle houseplant.
The bottom line is this, if you're going to launch a blog, or anything else online for that matter, rule number one is that it must be kept up to date. Always. Forever. Blog authors should commit to posting at least one post per week. Many successful bloggers post as many as 3-4 posts per day. At minimum, one post per week will keep readers interested.
So you still want to do it? Great. Do you even know what a blog really is? It's okay if you don't. You're not alone. Technically, the word is a mashup of "web" and "log"... thus blog. It's an online, chronological log of your thoughts, your ideas, your information. Posts have a header just like a media release or article as well as a main body of content. You can include links, photos, and pretty much any other information that you see appropriate. Blog posts or entries as they are sometimes called, can be a short and concise message or a longer, more detailed piece of information.
In summary, the rules of the blogging world are that there aren't any rules. That being said, once you've made the commitment to give your blog the time and attention it deserves, go ahead... blog away. To get started, Google "starting a blog". Hundreds of articles will be right there at your fingertips, assisting you in starting the process.
Publicize your thoughts, promote your products and services, offer instructional advice, and drive traffic to your website. These are just a few of the objectives you can achieve with a blog. Now of you go. Blogs away.
No comments:
Post a Comment