This is the simplest, most accurate, breakdown of PR that I have ever seen. I loved it and wanted to share.
"If the circus is coming to town and you paint a sign saying 'Circus Coming to the Fairground Saturday', that's advertising. If you put the sign on the back of an elephant and parade it through town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations."
This was shared by Davina K. Brewer with 3 Hats Communication in Georgia.
No comments:
Post a Comment